A Hidden Savior for Small Banks
Future Banker (09/00) Vol. 5, No. 9 p.12s; Reinbach, Andrew
From 1996 to 1999, the banking sector lost 12 percent
of its deposit base, with banks that have $1 billion to $10
million in assets losing a disproportionate 53 percent of their
deposit base. In 1996, Wells Fargo began offering its customers
electronic bill presentment and payment (EBP&P) options. Since
then the attrition rate for customers who use EBP&P has been 54
percent lower than the bank's overall rate, 5.4 percent compared
to 11 percent. While EBP&P could help small banks hold onto
their deposit base, they are less likely to offer it and their
customers are less likely to use it. According to a study by
Cyber Dialogue, only 58 percent of online customers among smaller
and regional banks pay their bills online, compared to 85 percent
of online customers of large national banks. As much as 22
percent of smaller bank's online customers pay their bills using
a third-party online service, compared to just 8 percent of
larger banks. If a small bank decides to implement EBP&P it
should view it as a competitive tool and not a profit center
until consumer adoption increases. Small banks should also be
aware that paying online does not mean payment when a customer
pays but when the paying institution sends the payment, which has
been known to lead to dissatisfaction among customers who receive
late fees for payments they thought were on time.