Women's Site Offers Change-of-Mind Trades
American Banker (10/24/00) Vol. 104, No. 42 p.16; Bach, Deborah
Financialmuse.com, a financial Web site designed
specifically for women, has added an online brokerage service
that offers a return policy aimed at dispelling the fear of
investing held by people new to trading securities. The company
offers trades starting at $25.95 each, and investors have the
option to sell their stocks commission-free within 30 days of
purchase. The site also includes explanations of investment
terminology and strategies.