Technology Helps CPAs Go Global
Electronic Accountant Online (09/29/00) Vol. 5, No. 17 p.C1; Asinof, Lynn
Technology has demolished the boundaries of properly
positioned businesses. Proactive accounting firms have
positioned themselves well over the past several years, creating
consulting engagements that have no geographic limitations. The
firms have done this by cultivating overseas contacts and
alliances, forming networks that allow clients to advantageously
use fluid borders. The Internet, and email in particular, have
eradicated the hindrance of time difference as well as the loss
of valuable days trying to set up appointments. David Almond,
executive director of Alliott Group, London, said that a great
way for accounting firms to enter into the global landscape is to
join the international association, through which a firm can
obtain an established network of affiliate firms and clients.
However, Almond warns that firms should only join if they will
actively participate in the association. He also insists that
firms not "join an association if the only reason they joined was
to receive international referrals."