Contrary to popular opinion, term insurance is not a commodity, according to Allen Dixon, director of carrier implementations at insLogic. Dixon says for too long now, term insurance has been inaccurately portrayed as a commodity within the industry. Although "the fundamental terms and conditions of term insurance can be found in all term policies," he argues that there are "wide differences in policy provisions and benefits, and available riders." To their detriment, Dixon says most consumers do not trouble themselves to compare these product features. With no where else to turn to receive the answers to their questions, he says the end result is consumers who are ill-advised and poorly served.