Bank marketing executives attending the fall conference of the Financial Institutions Insurance Association (FIIA) agreed that new financial services modernization measures have had a limited impact on how banks approach insurance sales. Gregory Vacca, first president at California Federal Investments, described the Gramm-Leach-Bliley Act (GLB) as "Johnny-come-lately" legislation for his bank, which for three years has had a broker-dealer subsidiary selling through investment representatives in 350 branches throughout California and Nevada. Similarly, John Seminary, insurance business manager for Wells Fargo Insurance, said the GLB has done little to influence Wells Fargo, which has been cross-selling insurance via its loan originators for 11 years.