Jennifer Borislow's Formula for Sales Success
Selling Power (03/01) Vol. 21, No. 2 p.128; Ferrari, Lisa
Million Dollar Roundtable members are those life and financial
salespeople who earn a minimum of $60,000 in first-year commissions.
Top of the Table members, a more elite group, have achievement levels
that are six times higher. Top of the Table member Jennifer Borislow
began her insurance career at the bottom in 1982. Today, Borislow owns
her own insurance agency in Boston. Borislow has developed her own
proven success formula. First, an insurance salesperson must examine
their current client list. Asking your top 20 clients for referrals,
says Borislow, is a great starting point for success. Next, stay with a
sales method that works. If you are using a fact-finder, for example,
use the same one for every client. Third, Borislow notes that staying
abreast of the latest industry trends is paramount. Finally, Borislow
stresses the importance of focusing on one's strengths and delegating
weaknesses. "I learned that I needed to be able to delegate what I
can't do. So, I focus on my strengths and I delegate my weaknesses. I
am not the right person to manage money under a portfolio. I'm not an
asset manager. I'm a benefits specialist. Today I stay very focused on
what I do well, which is life insurance, estate planning, and employee
benefits."