Retirees Create New Demand for Homes in Natural Settings
PRNewswire (08/14/01) Vol. 158, No. 6 p.48; Goldstein, Andrew
Affluent retirees and semi-retirees are younger, hipper, more
active, and more interested in purchasing a home with natural
surroundings than reserving a room in a retirement village, says David
V. Johnson, chairman of Victor International, a developer of
environmentally sensitive homes. Wealthy seniors are increasingly
overlooking historical retirement destinations like Florida, Arizona,
and California in favor of environmentally protected home sites in
Washington, Michigan, and the Carolinas, with the intent of passing them
on to future generations. Johnson says today's buyer wants a somewhat
smaller home sitting on a spectacular piece of land but with amenities
as well, such as concierge services, fine dining and shopping, and
recreational facilities. Mixed communities--which combine young
families, empty nesters, singles, and career couples--are popular with
the emerging retiree demographic. Rather than living in a segregated
area with people their own age, well-off seniors and near-seniors prefer
living near people with their own interests. A Wall Street Journal
survey of the top five towns attracting such retirees includes the
Petoskey/Harbor Springs area of Michigan; San Juan Island, Washington;
Destin/South Walton Beach, Fla.; Corolla, N.C.; and Kailua-Kona, Hawaii.
Johnson says guaranteed low density and design controls are essential
to attracting affluent seniors interested in protecting both their
lifestyle and their investment.