Privacy notices are only the beginning for financial institutions ordered to comply with new privacy laws. Gramm-Leach-Bliley (GLB) requires financial services companies to issue privacy notices to their customers allowing them to opt-out of information sharing by July 1. But according to Jeanie A. Botkin, writing for The Business Journal of Kansas City, the privacy notices include a pledge by the financial institution to maintain physical, electronic, and procedural safeguards to protect customers' information, and this alone guarantees that efforts to protect consumer privacy will not stop at the notices, but will be ongoing.